![]() ![]() Image courtesy of Data ScienceĪs part of writing a social media analytics book, as well as wishing to provide the best analytics for my clients, I’ve tested or demoed a number of social media analytics tools. Some are free or have a nominal price, others are VERY pricy solutions. Some are easy to implement and others take a significant effort to use. For instance, the IBM social media analytics software requires JAVA snippets on each tracked page. In working with clients (as well as managing my own social media marketing campaigns) there are 3 things I want my social media analytics software to do: What do you need from your social media analytics software? Now, that might be feasible for sites with a large number of static pages, but those interested in assessing their blog will find putting unique JAVA snippets on each post cumbersome and awkward.Determine what’s working and what isn’t - do certain types of posts work best on certain platforms, what time works best for posting in each platform, which headlines work best, how do folks move through my website when I add a new landing page?.How are folks moving through my conversion funnel? What problems do they encounter? Who are the folks who stop partway through the funnel?.Who are my prospects and what do they think about me? What’s important to them? Who influences them? Where do they hang out? This includes sentiment analysis.What your social media analytics software does for youĪnd, that’s another say these social media analytics solutions differ. Some are really good at answering 1 of my questions, for instance, SocialEars is really great at answering type 3 questions and Google Analytics is really good at answering Type 1 and Type 2 questions, but don’t do a thing to answer other questions. ![]() Some do a little to answer all 3 types of questions but don’t do a great job with any. If you’re an enterprise-level firm, maybe it doesn’t matter that you have to use several social media analytics tools - you can afford the cost and you have different folks working on different aspects of your social media marketing anyway, so each would only need answers to certain types of questions.īut, if you’re a small or mid-sized firm, like me, you can’t afford the time and expense involved in using multiple solutions. The best solution I’ve devised is combining free and paid solutions and bringing them together on a dashboard - like IBM’s Cognos, which is free. So, here’s my list (in random order) of what I think are the top social media analytics software tools. I’ve curated this list on Listly and you can add to the list as you wish to by either adding new software tools or voting up the tools I’ve listed so they have a meaningful order. Need marketing help to support business growth? See the list just below my normal sign-off. We welcome the opportunity to show you how we can make your marketing SIZZLE with our data-driven, results-oriented marketing strategies. Sign up for our FREE newsletter, get our FREE guide to creating an awesome website, or contact us for more information on hiring us. Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.There are lots of tools and knowledge about social media, but let’s be honest… there is a lot of crap too out there. ![]() We made this list because we wanted a really, really good resource about the tools that are actually helpful for you as an entrepreneur or business. Managing social media for a business or project takes time. ![]()
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